Shin-Etsu Group Original Calendar 2011


Colors of the Seasons: The Natural Beauty of Japan

Japan is a long country stretching from north to south and featured by a variety of terrains. Abundant in natural beauty, the stunning scenery varying from season to season can be seen. Colorful flowers bloom in the soft rays of the sun in spring, and lush verdure offers a cool respite from the heat of summer. Leaves bursting into glorious colors signal the advent of autumn, and sparkling snow covering the ground heralds the arrival of winter. Shin-Etsu Group was established in Niigata and Nagano, and photographs of forest, rivers, and lakes in these prefectures grace our 2011 calendar. “Safety and environmental protection-first” is a basic principle for our corporate activities, and Shin-Etsu Group is a leader in the effort to help protect nature and preserve the environment for future generations. The beautiful colors of the seasonal tapestry that nature weaves are a symbol of hope for a better tomorrow.

January & February:
Tashiro Pond / Nagano

The Kamikochi area features some of the most beautiful scenery in Nagano. Fresh spring water is poured into the Tashiro Pond that is surrounded by forests. In winter, it is especially cold on the mountaintops, but the crystalline air makes the snow-covered ground twinkle ever more brightly in rays of sunshine. The mist rising from Azusa River is transformed into white frost that covers the trees, giving them a dignified appearance. Such fresh scenery spreads far and wide and certain warmness can be felt in the midst of these fantastic scenes.

March & April:
Weeping Cherry Tree / Nagano

There are many wild and gardening types of cherry trees based on the ten natural species. The weeping cherry tree is a type of edo higan cherry tree with its characteristics of long, gracefully weeping branches. Cherry blossoms are often associated with Japan, and are symbols of the spring season. They have also been loved and admired as a natural object appreciated in spring since olden times: poems lauding cherry blossoms are to be found in the ancient Manyoshu and Kokin Wakashu poetry collections.

May & June:
Bijin Forest / Niigata

The Bijin Forest located in Tokamachi City consists of the Japanese beech that is a symbolic tree of the City. The word of Bijin means a beautiful woman. From around the country, many photographers come here to take pictures of these beautiful trees that stand straight toward the sky. At up to 80 years in age, the trees spread fresh air to the surrounding area. In early summer, their bright green leaves give us comfort, and delight to the eye.

July & August:
Beech Forest / Niigata

Beech trees are deciduous trees that reach of height of more than 20 meters, with a diameter of over 1 meter. Growing in the rich, damp soil of mountainous regions, they often form beautiful forests. Basking in the sunlight, the trees stretch straight upwards as if they were aiming for heaven, veritable symbols of life and vitality. A walk through these forests would most surely invigorate the body and soothe the soul.

September & October:
Kama Pond / Nagano

Kama Pond is situated on a plateau, over 1000 meters above the pond derives from sea level in Otari Village in the Kita-azumi District. The name of the fact that it is shaped like the kama sickle used for cutting grass. The placid atmosphere flows around the pond, all sides of which are surrounded by beeches and other trees. When those leaves turn into brilliant red in autumn, there are many visitors who travel long distance to view them. The scenery, which reflects the autumn colors of leaves and sky on its glass-like smooth water surface of the tranquil pond, shows the Japanese sense.

November & December:
Mt. Myoko / Niigata

With a height of over 2400 meters, Mt. Myoko is selected as one of a hundred famous mountains in Japan. It is known by its gently sloping shape like Mt. Fuji and called “Echigo Fuji” (Echigo is an old name of Niigata region). Mt. Myoko is the highest peak in the Myoko Volcano Range and the outer rim of its crater is surrounded by Mt. Maeyama, Mt. Akakura and Mt. Mitahara at heights between 1900 and 2300 meters. Mt. Myoko is strikingly beautiful in winter when its white, snow-covered slopes contrast sharply with the bright blue sky.